June 2015. The Argentine Embassy joined the Argentine stand at the “Tea & Coffee World Cup Asia” Fair, which took place in Ho Chi Minh City from June 10-12. It was an unprecedented event because it was the first time that Argentina promoted in Vietnam its flagship beverage: the “mate”.
Representatives of Export Promotion Project for Argentine Food Products with Added Value (PROARGEX) participated in the event, as well as delegates from the National Institute of Yerba Mate (INYM) and private companies “Cura Té Alma” and “Kraus”, who travelled to Vietnam for this occasion.
The Argentine Embassy and the INYM devised strategies to be implemented in order to promote the “mate” in Vietnam, given its similarity to the green tea consumed by the local population and the health benefits attributed to the “mate”.